An academic computer science research business selling a knowledge management software system for the professional services sector.
The business requirement
Having developed and created a knowledge management product (SynAPPs) out of research identifying the vital need for such a solution within the UK’s professional services sector, the business lacked understanding and expertise in bringing both itself and SynAPPs to the attention of the appropriate UK market.
Initially Whitewall Services spent time understanding the academic research into the challenges of knowledge management and how law firm in particular struggle to really understand the information they hold both internally and via external resources and repositories. Using this knowledge understanding of the technical aspects of SynAPPs was then gained. This combined new knowledge and information allowed Whitewall Services to produce an informed Strategic Marketing Plan setting out key marketing and communication activity to achieve the business objective.
Whitewall Services created the associated marketing material (white paper, website, one-page brochures and technical specification) and provided management on the direct and in-direct marketing and communication work undertaken in-house.
To support the marketing activity a Sales Plan was also created by Whitewall Services who jointly delivered business development activity alongside PurpleFrog.
Benefits to the company
- Ability to communicate effectively with target market
- Quicker market entry
- Marketing Plan with focused activities
- Faster creation of marketing material
- Marketing management
- Sales actions clearly set out
- Marketing & Sales mentoring
- Business Strategy input
- Wider target market identified
Here’s what our client had to say